Long-term Amazon operator for supplement and health brands who need one person to own the whole account, compliance, listings, PPC, catalog, and organic growth.
Children's science kits: from PPC-dependent to first-page organic.
Harvested high-intent long-tails from PPC search-term data, cross-referenced with Helium 10 for keywords with real demand and weak competitor optimization. Rewrote titles, bullets, and backend terms, then supported with rebate campaigns and external traffic. Result: first-page organic on multiple long-tails, rising organic sales, and falling TACOS.
Case · Compliance & Reinstatement
Supplement listing reinstated after a rejected COA.
Amazon rejected the Certificate of Analysis for a supplement ASIN. Coordinated directly between the manufacturer and an Amazon-recommended laboratory, guided the lab to submit documentation in the exact format Amazon required, and avoided the cost of a fresh round of testing. Listing reinstated, root cause resolved, not just the ticket closed.
Core Capabilities
End-to-End Operational Excellence
Full Account Management
Transition from chaotic daily fires to structured growth. I handle listing repairs, flat files, catalog surgery, variations, and inventory logistics with enterprise-grade workflows.
• Seller Central configuration
• Parent-child variation repair
• Flat file & bulk uploads
• Marketplace expansion (US + EU)
Compliance Mastery
Specialized expertise in FDA wording, Supplement Facts, COA reviews, and cGMP documentation, the hardest category on Amazon is where I do my best work.
• Dietary supplement reviews
• Listing reinstatement
• Brand Registry & hijacker removal
• EU / Germany notifications
Organic-First SEO & PPC
Long-term profit comes from organic rank, not paid dependency. I harvest keywords from PPC data, find gaps competitors overlooked, and shrink TACOS as organic climbs.
• Helium 10 keyword & reverse ASIN
• TACOS-driven bid strategy
• Break-even ACOS analysis
• External traffic & rebate campaigns
The Operator Framework
Diagnose first, then execute.
Most agencies jump straight to PPC tweaks. I run a business-first audit, because a listing suppression, a broken variation, or a compliance flag will beat any bid optimization to the bottom line.
01
Diagnose
Audit the whole business first: visibility, indexing, CTR, conversion, pricing, reviews, inventory, Buy Box, compliance, catalog structure.
02
Prioritize
Rank every opportunity by expected financial impact, not by which lever is easiest to pull. Vanity metrics get de-emphasized.
03
Execute
Ship the fix at the source: flat file corrections, compliance documentation, campaign restructuring, catalog cleanup, Brand Registry cases pushed until root cause is resolved.
04
Report
Clear, high-signal updates. What moved, why it moved, what's next. You get recommendations, not homework.
Your First 30 Days
No fluff. Deliverables from day one.
Week 1
Full account audit
Deep review of listings, catalog, PPC structure, compliance status, Buy Box, inventory health, and Brand Registry, delivered as a written report with severity rankings.
Week 2
Prioritized roadmap
A ranked action plan by expected financial impact. You see exactly what I'll fix first, why, and what it should move.
Weeks 3–4
First executed fixes
Highest-impact items shipped: flat-file corrections, compliance cleanups, PPC restructures, Brand Registry cases opened. You see momentum before the month ends.
Categories & Compliance
Where specialization pays.
My deepest expertise is in the dietary supplement category, Amazon's strictest compliance environment. I've also managed consumer goods, children's educational products, and health & wellness brands across US and European marketplaces.
"I prioritize opportunities by financial impact, not by optimizing individual metrics in isolation."
11+
Years Experience
40+
ASINs Managed
US · EU
Marketplaces
1:1
Direct Access
Who This Is For
A long-term partnership, not a gig.
A strong fit if you…
Are an established brand looking for a partner to own your Amazon operation.
Sell in regulated categories (supplements, health) and need compliance-safe hands.
Want to scale, launches, marketplace expansion, and organic ranking, not just paid ads.
Prefer someone who brings solutions rather than waiting for instructions.
Probably not a fit if you…
·Are looking for a one-off PPC audit or quick listing tweak.
·Want a large agency with a junior account manager assigned to you.
·Need black-hat shortcuts or guaranteed rankings.
·Aren't ready to commit to a long-term engagement.
Pricing & Engagement
Simple, hourly, billed via Upwork.
Hourly Contract
$25 – $50/hr
Final rate discussed on the call, based on scope and account complexity.
• Billed hourly through Upwork with tracked, transparent time logs
• Long-term engagements only, no one-off gigs
• Escrow-protected payments and dispute coverage via Upwork
• Direct access, no account managers between us
Why Upwork?
Zero-risk to start.
Working through Upwork means my Top Rated Plus status and 100% Job Success are on the line every hour. You get escrow protection, real reviews you can verify, and a platform that has already vetted my history.
I take on 1–2 long-term partners at a time. The best way to see if we're a fit is a 30-minute discovery call, bring your account, your bottlenecks, and your goals.